Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance entre les consommateurs et leur prestataire. Or il peut exister un refus d’engagement du fait de la réactance psychologique sans que cela ne se traduise nécessairement par une...

Hungarian Abstract: A fogyasztók jelentős része a biotermékeknek pozitív imidzset tulajdonít. Ez a pozitív imidzs-transzfer magában foglalja az egészségesség érzetét, a tápértéket, de kiterjed olyan érzékelt tulajdonságokra is, mint az illat és az íz. Jelen tanulmánynak az...

The outcome of the economic performance of individuals is utilised in the form of consumption and consequent welfare. Despite this truism, there is relatively little information available on household consumption behaviour in Hungary stemming from investigations based on economic theory. The...

In this paper we analyze whether people who spend money on experiences rather than material things are more satisfied. Previous psychological studies have several drawbacks, and therefore their results might be biased and unreliable. Trying to avoid these drawbacks in this research we use...

This paper applies revealed preference theory to the nonparametric statistical analysis of consumer demand. Knowledge of expansion paths is shown to improve the power of nonparametric tests of revealed preference. The tightest bounds on indifference surfaces and welfare measures are derived...

n this paper we analyze whether people who spend money on experiences rather than material things are more satisfied. Previous psychological studies have several drawbacks, and therefore their results might be biased and unreliable. Trying to avoid these drawbacks in this research we use...

The outcome of the economic performance of individuals is utilised in the form of consumption and consequent welfare. Despite this truism, there is relatively little information available on household consumption behaviour in Hungary stemming from investigations based on economic theory. The...