This paper presents the idea that retail trade stories might cluster with their competitors to pool marketing expenses and thereby increase their individual visibility among consumers. In a model which presumes such a marketing technology we derive some new comparative statics results. In a...

Local food and short food supply chains are in the centre of attention among consumers, NGOs as well as policy makers. These systems have long tradition the US and Western Europe; they have been spreading in Hungary, too. The main purpose of this study is to review the international literature on...

In this paper we investigate the relationship between sustainability and economic growth starting from Stern (2006) which is the first comprehensive analysis of the global warming from economic point of view. We also discuss the critical debate of this study which was focused mainly on the...

Local food and short food supply chains are in the centre of attention among consumers, NGOs as well as policy makers. These systems have long tradition the US and Western Europe; they have been spreading in Hungary, too. The main purpose of this study is to review the international literature on...

In this paper we investigate the relationship between sustainability and economic growth starting from Stern (2006) which is the first comprehensive analysis of the global warming from economic point of view. We also discuss the critical debate of this study which was focused mainly on the...

Hungarian Abstract: A fogyasztók jelentős része a biotermékeknek pozitív imidzset tulajdonít. Ez a pozitív imidzs-transzfer magában foglalja az egészségesség érzetét, a tápértéket, de kiterjed olyan érzékelt tulajdonságokra is, mint az illat és az íz. Jelen tanulmánynak az...

Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance entre les consommateurs et leur prestataire. Or il peut exister un refus d’engagement du fait de la réactance psychologique sans que cela ne se traduise nécessairement par une...

The outcome of the economic performance of individuals is utilised in the form of consumption and consequent welfare. Despite this truism, there is relatively little information available on household consumption behaviour in Hungary stemming from investigations based on economic theory. The...