The paper deals with the story of the cumulative risks of a successful research concluded in China in which I both participated and was its leader. The topic of the research was the impact of the global crisis on government, enterprises and migrant behavior. The fieldwork included in the two...

Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance entre les consommateurs et leur prestataire. Or il peut exister un refus d’engagement du fait de la réactance psychologique sans que cela ne se traduise nécessairement par une...