Mungkur, Priscilya Anne Verena - 2011
the video, audio, and talent variables has a negative effect and insignificant. This can be seen in multiple linear …, talent, props, setting, and lighting to consumer preferences by 56,3%, meaning the relationship between variables is quite …, talent, props, setting, and lighting. The remaining 72,9% can be explained by other factors not examined in this study. …