This study entitled “Influence of IM3 Advertisement to Brand Awareness to students of SMA Negeri 2 Medan.” This study … aims to know influence of IM3 advertisement to Brand Awareness. Variables of television advertisement that influence Brand … method. The results showed that there are positive and significant influence between television advertisement and brand …

, Telkomsel must improve its brand equity, because of the strong brand equity could encourage consumers to make purchasing … decisions even re-purchase the product.The problem of this study was to analyze whether the brand equity of brand loyalty (brand … loyalty), brand association (brand association), brand awareness (brand awareness) influence on product purchase decisions …

Nexian is one of mobile phone brand in the market which continues to innovate in order to make a competitive and … improve the quality of the brand because to improve consumers’ satisfaction. The main customers of Nexian celluler are the … 2007-2010) amounted to 1.210 people.The problem of the research were 1) How are the effect of brand equity which are …

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for … this study suggests that simultaneous brandawareness, brand association, perceived quality and brand loyalty are … Medan. Variables can bepartially viewed brand loyalty is the most dominant variable influencingconsumer loyalty in students …

and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …

consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion … simultaneously brand, quality, promotion, price, design and resell value variable have a significant influence to consumer’s decision …

products from other competitors banks. Brand awareness of the community will become an important thing in considering the use … the brand awareness of Britama Saving Bank Rakyat Indonesia (Persero) Tbk branch of Tebing Tinggi? (2) How the influence … Promotions, Brands, and marketing communications. The method used in this study is a survey approach, this kind of research is …

with various new brands, good qualities, latest features, and competitive prices offered requires the consumers to be smart … in the matter of choosing a communication tool that will be used. One of the phenomena is a smartphone with the brand …. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve …

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …