English Abstract: The relationship between the science of communication and the field of advertising is very close, so … that when a company communicates through advertising with the audience, it will be related to the science of communication …. Audiences, message development, communication methods and customer service are all parts of advertising that, if a company uses …

to understand and analysis the affect of promotion mix that consists of advertising, sales promotion, personal selling … show that there is significant effect between promotion mix consists of advertising, sales promotion, personal selling, and … advertising, sales promotion, to the innovative Product Share The most dominant variable is Sales promotion that influances the …