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Kajian perkembangan penelitian pemasaran film
Wijiharjono, Nuryadi - 2017
The purpose of this study is to present the most likely conceptual scheme in film marketing research. Based on the study of several leading international journals, many factors are interrelated in film consumption so that the use of quantitative research alone is not sufficient in explaining the...
Persistent link: https://www.econbiz.de/10015258649
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PENGARUH KUALITAS LAYANAN, KEBIJAKAN HARGA DAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN SERTA DAMPAKNYA PADA KEPUASAN KONSUMEN
Amin, Mat; Hamdan, Hamdan; Yani, Ahmad - 2018
This Study aims to analyze the effect of quality of service, price, and promotion to customer satisfaction that impact … hypothesis test F and t-test. The results showed that the variable quality of service prices and promotion costs together or …
Persistent link: https://www.econbiz.de/10015263047
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PENGARUH ATRIBUT PRODUK, PROMOSI DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA PCX
Jaelani, Ali Musthohir; Juhari, Juhari - 2018
With this technological advancement and competitive market competition, every business actor who wants to win the competition must pay attention and apply the right marketing strategies and changes in consumption patterns that occur in the marketing environment. Companies must pay attention,...
Persistent link: https://www.econbiz.de/10015263050
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OPTIMALISASI FUNGSI LELANG SEBAGAI SKEMA PENJUALAN YANG EFEKTIF
Nizar, Muhammad Afdi - 1999
no abstract
Persistent link: https://www.econbiz.de/10015248471
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Transaksi drop shipping perspektif ekonomi syari’ah
Busthomi, Achmad Otong - 2015
The drop shipping transaction which a glance look like bai’ assalam, especially parallel salam, which is suspension transaction model that allowed in Islam. But, there is a little difference in the dropship (online store) does not accommodate for sell. Therefore, from that thing makes...
Persistent link: https://www.econbiz.de/10015254467
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Event dan festival di Cirebon: Review bauran pemasaran syari’ah
Jaelani, Aan - 2017
This paper reviewed the event and tourism festival held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of...
Persistent link: https://www.econbiz.de/10015255392
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100% Love Indonesia : Role of Government Campaign to Promote Local Products in Indonesia
Salehudin, Imam - 2017
English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...
Persistent link: https://www.econbiz.de/10012970371
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Pemasaran Halal : Konsep, Implikasi dan Temuan Di Lapangan (Halal Marketing: Concept, Implication and Field Finding)
Salehudin, Imam; Mukhlish, Basuki Muhammad - 2014
Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...
Persistent link: https://www.econbiz.de/10014149284
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Analisis Faktor – Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sepeda Motor Merek Honda Vario (Studi kasus di Kota Lhokseumawe)
Adnan - 2011
consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion … simultaneously brand, quality, promotion, price, design and resell value variable have a significant influence to consumer’s decision …
Persistent link: https://www.econbiz.de/10009464266
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Analisis Pengaruh Kualitas Produk Dan Pelayanan Terhadap Kesadaran Merek Pada Nasabah Bank Muamalat Indonesia Cabang Medan
Lubis, Irma Suryani - 2011
bank and will affect the image of Islamic banks.The theory used is the marketing management related to quality of products … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … Network Administration and the quality of Bank Muamalat Indonesia Branch Medan. The most dominant variable which is the method …
Persistent link: https://www.econbiz.de/10009464723