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100% Love Indonesia : Role of Government Campaign to Promote Local Products in Indonesia
Salehudin, Imam - 2017
English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...
Persistent link: https://www.econbiz.de/10012970371
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Pemasaran Halal : Konsep, Implikasi dan Temuan Di Lapangan (Halal Marketing: Concept, Implication and Field Finding)
Salehudin, Imam; Mukhlish, Basuki Muhammad - 2014
Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...
Persistent link: https://www.econbiz.de/10014149284
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Tantangan Bagi Kepemimpinan Lintas Budaya
Globalization has attacked society all over the world and its impact has felt and penetrated all aspect of life in … many business fields need Vision and Global Perspective if they want to achieve success in the globalization era. Many …
Persistent link: https://www.econbiz.de/10009464773