Salehudin, Imam; Mukhlish, Basuki Muhammad - 2014
English Abstract: This article explores the concept and definition of Halal Marketing as well as recent finding on the … application of Halal Marketing in Indonesia. Halal Marketing is defined as the application of Islamic Syari’at (laws) as guidance … to the whole marketing process. Islam regulates the way of life of its believers, including what and how they consume …