English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...

Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...

An effective marketing program collects all of elemen of the marketing mix into one cohesive program designed o obtain a company’s terget in order to determine the company’s position towards competition, in order to win consumers as a target market facing such reality, compnies are required...

The existing changes of consumers’ behavior and stronger market competition require entrepreneurs to be able to pay attention to and find out what the consumers need and want. To meet this need, the entrepreneurs are required to apply an accurate marketing strategy in marketing their products...

The better prospect of banking industry create a binding competition. PT. Bank Negara Indonesia (Persero) Tbk, Sentra Kredit Kecil (SKC) Pematang Siantar need to have a reliable marketing strategy in selling their product. One of the marketing strategy that can support to sell the lending...