marketing strategy.The purpose of brand marketing is customer loyalty, so the secret of products that can last for decades is to … continuously do brand marketing to get loyal customers, obtain customer references, recognition and be able to continue to develop …

. Audiences, message development, communication methods and customer service are all parts of advertising that, if a company uses …

barriers, customer characteristics, market environment, and consumer satisfaction on consumer loyalty to buy Procal Gold milk … using to determine the factors that influence customer loyalty to buy Procal Gold milk or Promise Gold milk.The results show … that the factors affected the loyalty of customer to buy Procal Gold milk are not same with Promise Gold milkThe research …

. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve … consumers at STIE PMCI.The theory applied are Marketing Management theory, which is related with brand equity, customer …