English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...

Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...

RSU Dr. Pirngadi is one of the public hospital owned by local government in Medan. This hospital have been developed with many changes which one of the development is build a new physical building. This showed that the service quality given to the patient has been improved. In turn, this...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...