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English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...
Persistent link: https://www.econbiz.de/10012970371
English Abstract: This article explores the concept and definition of Halal Marketing as well as recent finding on the … application of Halal Marketing in Indonesia. Halal Marketing is defined as the application of Islamic Syari’at (laws) as guidance … to the whole marketing process. Islam regulates the way of life of its believers, including what and how they consume …
Persistent link: https://www.econbiz.de/10014149284
Indonesian Abstract: Penelitian ini bertujuan untuk menganalisis pengaruh personal knowledge, job procedure dan technology dalam konteks knowledge management terhadap Performance (Kinerja Pegawai) di lingkungan organisasi publik, secara khusus pada lingkungan Badan Pendidikan dan Pelatihan...
Persistent link: https://www.econbiz.de/10012909900