This research is aims to determine and analyze the effect of brand characteristic and company characteristic to brand … respondents. The result of this research shows that simultaneous and partial variable of brand characteristic and company … characteristic have have positive and significant effect to brand loyalty. The effect of brand characteristic and company …

, Telkomsel must improve its brand equity, because of the strong brand equity could encourage consumers to make purchasing … decisions even re-purchase the product.The problem of this study was to analyze whether the brand equity of brand loyalty (brand … loyalty), brand association (brand association), brand awareness (brand awareness) influence on product purchase decisions …

This study aims to determine how the influence of perceived quality, brandassociation and brand loyalty in improving … this study suggests that simultaneous perceivedquality, brand association, brand loyalty and positive and very significant … decision can be explained by theindependent variables (perceived quality, brand association and brand loyalty) whilethe …

This study aims to determine how the influence of brand equity inincreasing customer loyalty of Teh Botol Sosro for … this study suggests that simultaneous brandawareness, brand association, perceived quality and brand loyalty are … Medan. Variables can bepartially viewed brand loyalty is the most dominant variable influencingconsumer loyalty in students …

This research titled “The influence of the brand trust on Brand Loyalty for the products of Nokia to North Sumatera … University officials” . This research aims to determine the positif influence of Brand Trust Variables(Brand reliability and … Brand Intention) on Brand Loyalty for the products of Nokia to North Sumatera University officials . The problem in this …

and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …

consumer’s decision in buying Honda Vario motorbike and how influence among brand, quality, promotion, price, design and resell … result shows that the determinationCoefisien (R2) is 0.645, its means that independent variables (brand, quality, promotion … simultaneously brand, quality, promotion, price, design and resell value variable have a significant influence to consumer’s decision …

products from other competitors banks. Brand awareness of the community will become an important thing in considering the use … the brand awareness of Britama Saving Bank Rakyat Indonesia (Persero) Tbk branch of Tebing Tinggi? (2) How the influence … influence brand awareness. Partially, sales promotion are factors that most influence on brand awareness. The result of research …

in the matter of choosing a communication tool that will be used. One of the phenomena is a smartphone with the brand …. BlackBerry phones always strengthen their brand equity because they realize that customer satisfaction is important to achieve … this research is how far the effect of brand equity that consists of brand awareness, brand association, brand perceived …

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In …