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Yield management e rapporti con la clientela, la distribuzione e i dipendenti nel settore turistico-alberghiero
Mauri, Aurelio G. - In: Economia e diritto del terziario : rivista quadrimestrale 19 (2007) 2, pp. 363-388
Persistent link: https://www.econbiz.de/10003745027
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Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse : verso una business ecology
Pilotti, Luciano (contributor) - 2008
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
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L' Io-consumatore
Barbarello, Paola; Chirieleison, Rosa - In: Annali della Facoltà di Economia 43 (2005), pp. 87-119
Persistent link: https://www.econbiz.de/10003907856
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Siła przetargowa przedsiębiorstwa a efektywno´s´c jego działalno´sci marketingowej
Baran, Radosław - 2009
Persistent link: https://www.econbiz.de/10003933988
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Zarządzanie relacjami w biznesie : współczesne wyzwania
Mitręga, Maciej (contributor) - 2014
Persistent link: https://www.econbiz.de/10010423376
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Komunikacja marketingowa przedsiębiorstw handlu detalicznego z rynkiem
Drzazga, Marek - 2012
Persistent link: https://www.econbiz.de/10009671914
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La battaglia per le quote di mercato : concorrenza dinamica e fedeltà della clientela bancaria nei mercati dei crediti e dei depositi
Cesari, Riccardo - In: Studi e note di economia (1997), pp. 59-84
Persistent link: https://www.econbiz.de/10001231809
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Kształtowanie wartości przedsie̜biorstwa - aspekty teoretyczne i praktyczne
Henzel, Halina (contributor) - 2006
Persistent link: https://www.econbiz.de/10003645233