Estrella Ramón, Antonia Maria; Jiménez Castillo, David; … - In: Investigaciones Europeas de Dirección y Economía de … 18 (2012) 1, pp. 87-99
This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a...
