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Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse : verso una business ecology
Pilotti, Luciano (contributor) - 2008
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
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Strategie di lunga vita d'impresa : aziende familiari centenarie tra innovazione e tradizione
Buzzavo, Leonardo (contributor); Gatto, Giorgio (contributor) - 2012
Persistent link: https://www.econbiz.de/10010196300
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Capaci di crescere : l'impresa italiana e la sfida della dimensione
Corbetta, Guido (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003182124
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A passo d'auto : impresa e lavoro nel settore automobilistico
Bardi, Andrea (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003403412
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La pianificazione strategica nelle banche italiane : il processo di pianificazione ; modelli, esperienze e performance
DiAntonio, Marco (contributor) - 1998
Persistent link: https://www.econbiz.de/10001408986
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Gestione strategica nelle PMI : una raccolta di casi
Lago, Umberto (contributor); Minoja, Mario (contributor) - 1998
Persistent link: https://www.econbiz.de/10001407798
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Lernen von anderen Branchen
Pechlaner, Harald (ed.) - 2010
Persistent link: https://www.econbiz.de/10009540393