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E-marketing : direct, database e internet marketing
Ziliani, Cristina - 2001
Persistent link: https://www.econbiz.de/10004683941
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Il marketing del vino : il mercato, le strategie commerciali, la distribuzione
Rouzet, Emmanuelle; Seguin, Gérard - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004870003
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La valorizzazione economica delle tipicità rurali tra localismo e globalizzazione
Ciappei, Cristiano (ed.) - 2006
For over twenty years now, the agri-foodstuffs sector has been marked by an ongoing revaluation of the typical product. Such products encompass an increasingly intangible value connected, not only with their intrinsic qualities, but also with what is evoked by the production methods and the...
Persistent link: https://www.econbiz.de/10012799636
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Glossary of marketing research : [English, Français, Deutsch, Italiano, Español, Nederlands]
Rees, Jan van (ed.); Garrido Alart, Ginés (contributor);  … - 1989
Persistent link: https://www.econbiz.de/10000541351
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Markenfibel : was sie schon immer zum Thema "Marken" wissen wollten
Vieider, Sabine; Lantschner, Irmgard; Franzoi, Alessandro - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009128293
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La politica di mercato nei settori ad alta tecnologia
Fiocca, Renato - 1988
Persistent link: https://www.econbiz.de/10000788130
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Processi produttivi e politiche di marketing nelle imprese automobilistiche
Conca, Walter - In: Strategie industriali e prospettive di sviluppo nel …, (pp. 115-141). 1985
Persistent link: https://www.econbiz.de/10001308282
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Dinamiche competitive in una industria matura : la maglieria nel Regno Unito
Stopford, John M. - In: L' Industria : rivista di economia e politica … 12 (1991) 1, pp. 43-68
Persistent link: https://www.econbiz.de/10001138641
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Globale o nazionale: scelte strategiche e performance delle imprese nell'industria europea degli elettrodomestici bianchi
Baden-Fuller, Charles - In: L' Industria : rivista di economia e politica … 9 (1988) 2, pp. 195-229
Persistent link: https://www.econbiz.de/10001064461