Similar Search Results

Scelte d'impresa e mercati internazionali : strategie, organizzazione, finanza

Calvelli, Adriana - 1998

Persistent link: https://www.econbiz.de/10000168028

Ricerca e sviluppo multinazionale e comportamenti strategici d'impresa : alcune riflessioni preliminari

Guercini, Simone - In: Economia e politica industriale 24 (1997), pp. 163-185

Persistent link: https://www.econbiz.de/10001373621

Economia e strategia dei processi d'internazionalizzazione delle imprese

Majocchi, Antonio - 1997

Persistent link: https://www.econbiz.de/10000961840

Ripensare le relazioni tra marketing e brand tra obiettivi multidimensionali e misure complesse : verso una business ecology

Pilotti, Luciano (contributor) - 2008

The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...