Showing 1 - 10 of 3,924
Persistent link: https://www.econbiz.de/10001253523
Persistent link: https://www.econbiz.de/10001519917
Persistent link: https://www.econbiz.de/10001855666
Persistent link: https://www.econbiz.de/10001231809
Persistent link: https://www.econbiz.de/10003907856
Persistent link: https://www.econbiz.de/10003745027
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
Persistent link: https://www.econbiz.de/10001240630
Persistent link: https://www.econbiz.de/10001606786
Persistent link: https://www.econbiz.de/10003809675