Since some decades, agri-food products exchanges can be carried on using Information and Communication Technology (ICT) tools. Anyway, their adoption in the agri-food sector appears to be hindered, both because of consolidated dynamics in developing B2B transactions, and of the peculiarities of...

This paper deals with the introduction and promotion of innovative and differentiating products in distribution places geographically far and culturally different by the country of origin/production. In an international trade context, environmental elements (e.g. the introduction of organic...