Showing 1 - 10 of 4,218
Persistent link: https://www.econbiz.de/10001352498
Persistent link: https://www.econbiz.de/10001475351
Persistent link: https://www.econbiz.de/10003745027
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
Persistent link: https://www.econbiz.de/10003907856
Persistent link: https://www.econbiz.de/10001231809
Persistent link: https://www.econbiz.de/10001407575
Persistent link: https://www.econbiz.de/10011327776
Persistent link: https://www.econbiz.de/10003939718
Persistent link: https://www.econbiz.de/10003816166