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E-marketing : direct, database e internet marketing
Ziliani, Cristina
-
2001
Persistent link: https://www.econbiz.de/10004683941
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2
Markenfibel : was sie schon immer zum Thema "Marken" wissen wollten
Vieider, Sabine
;
Lantschner, Irmgard
;
Franzoi, Alessandro
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009128293
Saved in:
3
Il marketing del vino : il mercato, le strategie commerciali, la distribuzione
Rouzet, Emmanuelle
;
Seguin, Gérard
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004870003
Saved in:
4
Glossary of marketing research : [English, Français, Deutsch, Italiano, Español, Nederlands]
Rees, Jan van
(
ed.
);
Garrido Alart, Ginés
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000541351
Saved in:
5
La pubblicità in Italia : il mercato, i mezzi, le ricerche
Brigida, Franco
;
Francia, Laura
;
Di Vesme, Paolo Baudi
-
1993
Persistent link: https://www.econbiz.de/10000964727
Saved in:
6
Pubblicità e teorie economiche
Gianfreda, Giuseppina
-
1995
Persistent link: https://www.econbiz.de/10000978765
Saved in:
7
Le decisioni di entrata e di uscita : evidenze empiriche sui maggiori gruppi italiani
Sembenelli, Alessandro
- In:
L' Industria : rivista di economia e politica …
18
(
1997
)
3
,
pp. 505-522
Persistent link: https://www.econbiz.de/10001232688
Saved in:
8
Controllo verticale, pubblicità e incentivi alla fusione orizzontale
Colangelo, Giuseppe
- In:
Economia politica : journal of analytical and …
9
(
1992
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10001141569
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9
Situazione della ricerca scientifica sulla misura dell'efficacia della pubblicità
Carli, Carlo
- In:
Rivista internazionale di scienze economiche e …
32
(
1985
)
3
,
pp. 271-294
Persistent link: https://www.econbiz.de/10001985562
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10
Politiche del marchio e pubblicità nei distretti industriali : un'analisi con dati a livello di impresa
Micucci, Giacinto
- In:
Rivista italiana degli economisti : the journal of the …
6
(
2001
)
3
,
pp. 407-429
Persistent link: https://www.econbiz.de/10003020133
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