In the last 25 years, a vast empirical literature has seriously chal- lenged many assumptions on which the standard microeconomic approach is based. Inspired by this evidence, behavioural economics suggests that a research program that integrates the economic, psychological and neuro- scientific...

The paper argues why in the nowadays context of accumulation, named Cognitive Capitalism (CC), from an economic point of view, it is not possible a political compromise (nee deal) as it was in the fordist era. Starting from ch. 24 of Keynes' General Theory, we discuss how the keynesian...