//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"ita"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Instant advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
9
Advertising
8
Theorie
5
Theory
5
Brand management
4
Italien
4
Italy
4
Markenführung
4
Marketing
3
Advertising effects
2
Werbewirkung
2
Advertising industry
1
Brand name
1
City marketing
1
Electronic Commerce
1
Europa
1
Europe
1
Firm performance
1
Fusion
1
Immaterielle Güter
1
Industrial organization
1
Industrial research
1
Industrieforschung
1
Industrieökonomik
1
Intangible goods
1
Language
1
Linguistics
1
Linguistik
1
Markenname
1
Market concentration
1
Market entry
1
Market power
1
Marketingforschung
1
Markteintritt
1
Marktforschung
1
Marktmacht
1
Merger
1
Regional cluster
1
Regionales Cluster
1
Regulation
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Article
6
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Konferenzschrift
1
Mehrsprachiges Wörterbuch
1
Sammelwerk
1
Wörterbuch
1
more ...
less ...
Language
All
Italian
English
19,530
German
17,795
Undetermined
1,867
French
481
Polish
63
Russian
30
Swedish
26
Dutch
20
Spanish
18
Portuguese
11
Bulgarian
8
Danish
6
Ukrainian
6
Finnish
5
Lithuanian
5
Romanian
5
Norwegian
4
Croatian
2
Serbian
2
Turkish
2
Chinese
2
Afrikaans
1
Arabic
1
Estonian
1
Hungarian
1
Indonesian
1
Macedonian
1
Multiple languages
1
Nepali
1
Albanian
1
more ...
less ...
Author
All
Brigida, Franco
1
Buzzo, Bruno
1
Colangelo, Giuseppe
1
Cotticelli-Kurras, Paola
1
Cozzi, Gianni
1
Di Vesme, Paolo Baudi
1
Francia, Laura
1
Franzoi, Alessandro
1
Garrido Alart, Ginés
1
Gianfreda, Giuseppina
1
Lantschner, Irmgard
1
Marrelli, Massimo
1
Micucci, Giacinto
1
Rees, Jan van
1
Rizza, Alfredo
1
Rouzet, Emmanuelle
1
Seguin, Gérard
1
Sembenelli, Alessandro
1
Stroffolini, Francesca
1
Vannoni, Davide
1
Vieider, Sabine
1
Ziliani, Cristina
1
more ...
less ...
Institution
All
European Society for Opinion and Marketing Research
1
Published in...
All
Economia e politica industriale
2
Collana tecnici pubblicitari
1
Economia politica : journal of analytical and institutional economics
1
Istituzioni e governo dell'economia
1
L' Industria : rivista di economia e politica industriale : review of industrial economics and policy
1
La politica : metodi, storie, teorie
1
Rivista italiana degli economisti : the journal of the Italian Economic Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
E-marketing : direct, database e internet marketing
Ziliani, Cristina
-
2001
Persistent link: https://www.econbiz.de/10004683941
Saved in:
2
Il marketing del vino : il mercato, le strategie commerciali, la distribuzione
Rouzet, Emmanuelle
;
Seguin, Gérard
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004870003
Saved in:
3
Markenfibel : was sie schon immer zum Thema "Marken" wissen wollten
Vieider, Sabine
;
Lantschner, Irmgard
;
Franzoi, Alessandro
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009128293
Saved in:
4
Glossary of marketing research : [English, Français, Deutsch, Italiano, Español, Nederlands]
Rees, Jan van
(
ed.
);
Garrido Alart, Ginés
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000541351
Saved in:
5
Politiche del marchio e pubblicità nei distretti industriali : un'analisi con dati a livello di impresa
Micucci, Giacinto
- In:
Rivista italiana degli economisti : the journal of the …
6
(
2001
)
3
,
pp. 407-429
Persistent link: https://www.econbiz.de/10003020133
Saved in:
6
La regolamentazione della pubblicità : problemi e implicazioni di "policy"
Marrelli, Massimo
;
Stroffolini, Francesca
- In:
Istituzioni e governo dell'economia
,
(pp. 219-233)
.
1999
Persistent link: https://www.econbiz.de/10003122131
Saved in:
7
Pubblicità e teorie economiche
Gianfreda, Giuseppina
-
1995
Persistent link: https://www.econbiz.de/10000978765
Saved in:
8
Le decisioni di entrata e di uscita : evidenze empiriche sui maggiori gruppi italiani
Sembenelli, Alessandro
- In:
L' Industria : rivista di economia e politica …
18
(
1997
)
3
,
pp. 505-522
Persistent link: https://www.econbiz.de/10001232688
Saved in:
9
La pubblicità in Italia : il mercato, i mezzi, le ricerche
Brigida, Franco
;
Francia, Laura
;
Di Vesme, Paolo Baudi
-
1993
Persistent link: https://www.econbiz.de/10000964727
Saved in:
10
Controllo verticale, pubblicità e incentivi alla fusione orizzontale
Colangelo, Giuseppe
- In:
Economia politica : journal of analytical and …
9
(
1992
)
3
,
pp. 405-423
Persistent link: https://www.econbiz.de/10001141569
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->