Corio, Gian Franco - Istituto di Ricerca sulla Crescita Economica … - 2005
Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to … expectations and the needs expressed by the demand, both internal and external.Marketing aims at arousing the interest of those who … value resources of the territory which need to be worked on, and that is:-the space, the places, the events …
