The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...

The theory of CSR argues that maximize the social and environmental efficiency of the firm is a prerequisite to economic sustainability. So the theory of CSR limelight one of the fundamental assumptions of the management sciences. The purpose of this contribution is to assess the meaning of...