In that work we explore the ability to learning-by-learning of the SME-network as relational capital of sustainable advantage. The nature of the most of those abilities connect resources and competences useful to realize successful of the firm in the long run in the form of intangibles and...

The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...