Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to connect the demand of the territory to its offer; such action has the function to define a geographic area in relation to the expectations and the needs expressed by the demand, both...

English Abstract: The article analyses the evolution of the fair industry in Italy since the outbreak of the financial crisis in 2008. In particular, the article examines the performance achieved by a sample of Italian exhibitions between 2008 and 2011 – at the apex of the financial crisis –...

Italian Abstract: "Play", "Game" e i Giocchi Pandemici10 anni fa, Franco Ferrarotti, quando scriveva il preface del primo numero di Academicus, definiva estremamente coraggioso la mia decisione di pubblicare la rivista in carta stampata, proprio nell’epoca delle comunicazioni digitali. Un...