Showing 1 - 10 of 155
Persistent link: https://www.econbiz.de/10010362354
Persistent link: https://www.econbiz.de/10003683918
Persistent link: https://www.econbiz.de/10010341655
Persistent link: https://www.econbiz.de/10003721812
Persistent link: https://www.econbiz.de/10001645294
Persistent link: https://www.econbiz.de/10001831734
Persistent link: https://www.econbiz.de/10001488922
Persistent link: https://www.econbiz.de/10012609126
Persistent link: https://www.econbiz.de/10001578649
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052