Showing 1 - 10 of 3,954
Persistent link: https://www.econbiz.de/10014337085
The main aim of that work is to describe some of the recent direction of evolution of the management categories related to the measuring of the performances of brand in terms of three main strategic variables as brand equity, customer equity and brand-customer loyalty. Infact, one of the most...
Persistent link: https://www.econbiz.de/10003784052
Persistent link: https://www.econbiz.de/10001596669
Persistent link: https://www.econbiz.de/10001516372
Persistent link: https://www.econbiz.de/10000982332
Persistent link: https://www.econbiz.de/10003712196
Persistent link: https://www.econbiz.de/10003828363
Persistent link: https://www.econbiz.de/10000768438
Persistent link: https://www.econbiz.de/10000637426
Persistent link: https://www.econbiz.de/10003745054