competitive market and to develop its activity was confirmed. …

“ market segmentation3) To set target segment of JSC „Švyturys – Utenos alus“4) To provide JSC „Švyturys – Utenos alus … in the final third part. At the final work was carried out the segmentation of the market, selected the target segment of … the marketing strategy for it. During the oral survey was determed the segments of the market and feauteres of new product …