Sustainable development implies the assumption of a new strategy at the microeconomic level. The paper presents several proposals to improve the substantiation and implementation of a strategy adequate to the new challenges of the sustainable development of society.

The survival and the development of the company in the market economy depends, in a significant way, both on the capacity of reaction to the change and on the nature of the relations with the environment, in general, and with the competitors, in particular. One instrument to deepen the analysis...