Showing 1 - 8 of 8
Responsibility activities, the marketing of financial products included in what has recently become known as socially responsible … savings banks. This article explains the results of a study on these companies and their marketing policy with regards to the …
Persistent link: https://www.econbiz.de/10005087171
This paper approaches marketing as a system of organizational thought focused on the Corporate Social Responsibility … high social responsibility. They include the role of media as a crucial component of marketing management. The RSC benefits …
Persistent link: https://www.econbiz.de/10004966339
El cooperativismo agrario ha estado ligado desde sus orígenes al sector de las frutas y hortalizas, sector que arrastra desde hace años una problemática de carácter estructural, incrementada, sobretodo en el caso de la fruta, por las graves crisis de precios, la saturación de los mercados y...
Persistent link: https://www.econbiz.de/10008548965
Cooperatives form the basis of the Social Economy in the agricultural sector, due to their importance from a business point of view and the particular characteristics of their organization. This research seeks to provide a clear idea the management situation in olive oil cooperatives in...
Persistent link: https://www.econbiz.de/10005169761
Nuestro propósito en este documento es el estudio del comercio electrónico a consumidor (BTC) y, en concreto, el desarrollo que está teniendo en España. Los resultados que obtenemos de nuestro análisis son más bien tímidos, todavía más si los comparamos con otros mercados, como el...
Persistent link: https://www.econbiz.de/10005053698
El artículo analiza los elementos que conforman el marketing y haceénfasis en la necesidad de involucrar, en el largo … American Marketing Asociation (AMA), sobre la cual se fundamenta el desarrollo posterior de este artículo. …
Persistent link: https://www.econbiz.de/10005034094
This article analyzed the production and marketing activities of the Agricultural Co-operatives Association established …-operatives Association, Takedate-kumiai had been highly evaluated for its business marketing across the nation, and had built a brand name …
Persistent link: https://www.econbiz.de/10008678262
españolas tuvieran que adaptarse a las nuevas circunstancias mediante la aplicación de modernas políticas de marketing. El …
Persistent link: https://www.econbiz.de/10008854251