Jeuland, Abel P.; Shugan, Steven M. - In: Marketing Science 27 (2008) 1, pp. 49-51
Channel coordination and, more generally, coordination of activities between interdependent economic agents is even … different competencies. Coordination today involves all the aspects of the marketing mix: product design coordination, price and … service coordination (the focus of “Managing Channel Profits”), coordination of availability in highly hybrid distribution …