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WIRELESS ADVERTISING: A STUDY...
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Consideration Set
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Dahana, Wirawan Dony
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Nakajima, Nozomi
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Graduate School of Economics, Osaka University
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Inferring Consideration Set from Scanner Data
Dahana, Wirawan Dony
;
Nakajima, Nozomi
-
Graduate School of Economics, Osaka University
-
2011
studies have been conducted to investigate the nature of its
content
. However, only few studies tried to do so by using …
Persistent link: https://www.econbiz.de/10009216335
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2
Inferring Evoked and Consideration Set from Scanner Data
Dahana, Wirawan Dony
;
Nakajima, Nozomi
-
Graduate School of Economics, Osaka University
-
2011
data, many studies have been conducted to investigate the nature of its
content
. However, only few studies tried to do so …
Persistent link: https://www.econbiz.de/10009369166
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