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高所得者層を中心として民間地震保険契約自体への潜在的なニーズも強いことが明らかになった。, In this paper, we investigate the context effect in the choice of public and private earthquake insurance contracts … survey, the public earthquake insurance was not popular among those who felt that its premium was too high. On the other hand …, the 2009 survey demonstrates that the choice of earthquake insurance contracts changes substantially once a private …
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Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...
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Recent development in behavioral decision theory reveals the important role of decision environment in the consumer's evaluation and choice processes. Often it is referred as "decision framing." Of particular interest is the online shopping environment, where buyers are usually forced to make...
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Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...
Persistent link: https://www.econbiz.de/10009369166