Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

本論文は、2008 年と2009 年に約2,000 の世帯に対して継続して実施したアンケート調査に基づきながら、家計の公的・民間地震保険に対する選択行動におけるコンテクスト効果を検証している。2008...