Recent development in behavioral decision theory reveals the important role of decision environment in the consumer's evaluation and choice processes. Often it is referred as "decision framing." Of particular interest is the online shopping environment, where buyers are usually forced to make...

In this study, we examine what promotes individual's health-related activities and how these activities affect the individual's health status. For this purpose, we use data from an original survey conducted in Japan. We adopt an estimation model which takes into account the following points: the...