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Inferring Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Persistent link: https://www.econbiz.de/10009216335

Inferring Evoked and Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

Persistent link: https://www.econbiz.de/10009369166

An input-output analysis of impact of voluntary self-restraint on the recreation industries

Hosoe, Nobuhiro - 2011

We quantified the impact of the decreased recreation demand caused by voluntary self-restraint following the Great East … Japan Earthquake. We assumed an exogenous 10% reduction of the private consumption demand for three recreation industries … experiencing decrease in demand due to self-restraintʺ: amusement and recreational services, eating and drinking places, and …