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Inferring Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Consideration set has been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the process of...

Persistent link: https://www.econbiz.de/10009216335

Upgrading or Downgrading? \ Framing Effects in Online Shopping Environments \

NAKAJIMA, Nozomi - Graduate School of Economics, Osaka University - 2011

. How can the decision frames constructed in online shopping environment influence consumers' decision making? What should … and it will help us get insights into the consumers' online-framed decision characteristics. Buyers are usually led to …

Persistent link: https://www.econbiz.de/10009228878

Inferring Evoked and Consideration Set from Scanner Data

Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011

Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...

Persistent link: https://www.econbiz.de/10009369166

地震保険加入行動におけるコンテクスト効果について

佐藤, 主光; 齊藤, 誠 - Graduate School of Economics, Hitotsubashi University - 2010

本論文は、2008 年と2009 年に約2,000 の世帯に対して継続して実施したアンケート調査に基づきながら、家計の公的・民間地震保険に対する選択行動におけるコンテクスト効果を検証している。2008...

Persistent link: https://www.econbiz.de/10008679191