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Inferring Evoked and Consideration Set from Scanner Data
Dahana, Wirawan Dony; Nakajima, Nozomi - Graduate School of Economics, Osaka University - 2011
Evoked and consideration set have been one of main research topics in marketing field for a long time. Using interview data, many studies have been conducted to investigate the nature of its content. However, only few studies tried to do so by using consumer purchase history. By modeling the...
Persistent link: https://www.econbiz.de/10009369166
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Production and Marketing Activities of the Agricultural Co-operatives Association in Aomori Prefecture between the l870s and l920s
Shirai, Izumi - Graduate School of Economics, Osaka University - 2010
-operatives Association, Takedate-kumiai had been highly evaluated for its business marketing across the nation, and had built a brand name … with the brand name and standards established for itself. All these were extremely advanced efforts in agricultural … and succeeded in establishing a brand name image. The partners recognized that apples sold on behalf of the association …
Persistent link: https://www.econbiz.de/10008678262