valuation of the less-informed consumer segment is high. This paper was accepted by Preyas Desai, marketing. …

Topicality and modern features of Internet branding in Ukraine were justified. Semantic analyses of the concept … "Internet branding" was conducted and the author's definition was offered. Categories and types of branding in the Internet were … generalized, and its advantages, failings and errors were highlighted. The necessity for the use of Internet branding in the …

Cuando una empresa se decide a realizar una iniciativa comercial en Internet, al igual que en el mundo físico, es … mejorar la calidad de su servicio. / When a firm decides carrying out a commercial initiative in Internet, as in the physical …

Although take-it-or-leave-it pricing is the main mode of operation for many retailers, a number of retailers discreetly … haggle-prone customers negotiate down. In order to effectively measure the benefit of dynamic pricing and negotiation in such … a retail environment, one must take into account the interactions among inventory, dynamic pricing, and negotiation. The …

price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely … related to the marketing discipline than economics. …