This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …

The marketing literature identifies a number of alternative marketing approaches. A cursory review of marketing … textbooks reveals typical issues faced by small businesses, the main differences between classical marketing and entrepreneurial … marketing, helped to evaluate marketing tools, strategies and methods available to an entrepreneurial marketing. The subject of …

The aim of the final thesis is to establish the main marketing strategies of „Limarko Maritime Agency“. The theoretical … part is devoted to the analysis of the main marketing strategies, the characteristics of business-to-business marketing and …