Principe of insurance companies is to take risk of insured. If risks of insured are different it is advisable to adjust … insurance premium considering into risk rate so it is very important to estimate and evaluate factors from which depends if … solving this issue. After estimating the most risky group it is required to measure risk rate which helps to estimate …

, benzer sekilde, tuketicilerin risk algilari ile marka sadakati arasindaki iliski incelenmektedir. Cep telefonlari uzerine … yapilan arastirma, Antalya ili sinirlari icerisinde gerceklestirilmistir. Sonuclar tuketicilerin risk algilarinin marka … sadakati uzerinde etkisi oldugunu, ancak her risk algisinin ayni duzeyde etkili olmadigini ortaya koymaktadir. …