Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …

The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …