This term paper is about marketing changes during recession. The research consists of three parts. In the first part … the theory analysis was made. The concept of marketing and changes in marketing process during recession suggested by … performance of Lithuanian companies and their marketing activity was made. It was analysed, which marketing instruments they …

After the independence in the business of Lithuania, like in the publishing market, were introduced marketing … other social aims. Publishing companies for this reason use universal marketing mix. When supply overran demand, publishers …. Communication process works with forth marketing element – promotion. Promotion involves all publishers using modes to announce of a …