After the independence in the business of Lithuania, like in the publishing market, were introduced marketing … other social aims. Publishing companies for this reason use universal marketing mix. When supply overran demand, publishers …. Communication process works with forth marketing element – promotion. Promotion involves all publishers using modes to announce of a …

development of marketing communications of “Žia valda real estate” apartments”.The objective of paper is to recommend tools, which …” integrated marketing communication plan.The paper work contains introduction, “Žiareal” situation analysis, empirical research …, integrated marketing communication plan, in the end there is presented broad brush conclusions.In the introduction there are …