In recent years relationship marketing has found its place in the practice of modern production and service business … relationship marketing and its development within the context of various marketing theories. The main principles of application and … methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of …

After the independence in the business of Lithuania, like in the publishing market, were introduced marketing … other social aims. Publishing companies for this reason use universal marketing mix. When supply overran demand, publishers …. Communication process works with forth marketing element – promotion. Promotion involves all publishers using modes to announce of a …