This master thesis aim – to analyze the dynamics of oil prices and oil price changes effects on the economy. The first … part deals with oil price changes in the historical aspects of the change, the authors’ opininion on oil price changes are … revealed, most important oil supply and demand factors are revealed, as evidenced by oil price developments and the importance …

strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of … enterprise. Methods of investigation - analysiz and generalization of theory, analysiz and synthesis of secondary data, , survey …